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Search Engine Optimization And Why You Gotta Use It

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so,........ Read More

Off-page Search Engine Optimization (seo) Primer

In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first. These days, things aren’t quite that easy. In ........ Read More

Search Engines Optimisation For Business Owners

Do you know what search engine optimization is? If you do know what this phrase means, you are better off than most people who are trying to advertise their business. If you don't know, there is many a search engine optimization firm that will try to teach you in return for giving your business to them. So what exactly is search engine optimization? Search engine optimization is getting your business or website to the top of the search engine results by using certain keywords and other advert........ Read More

A Dozen Great Search Engine Placement Tips

To be noticed or successful in the World Wide Web one needs to apply sound business sense and practices. When a surfer uses a search engine to find information he will get what he needs within the first 7-10 results displayed. This means that sites that are ranked higher than 10 are hardly ever noticed. Most of the traffic is enjoyed by those who rank within the “top ten.” Here are a few pointers that may get you a ranking within 1-10: 1. Use relevant target key words for your pages. Ensur........ Read More

Search Engine & Directory Submission Tips

Site submission to search engines and directories is often done incorrectly. In order to get the best results from search engine and directory submissions, Swift Media UK offers the following web site submission tips: Treat search engine submission and directory submissions separately Most people incorrectly believe that search engines and directories are the same. A search engine uses a program that searches documents (i.e. web pages, which are mostly HTML documents) for specified keywords an........ Read More

Text Search Engines - How Does It Work

Search engines are a common thing that is used whenever the internet is accessed. The most common search engines are free ones like: Google Search and Yahoo! Search. These engines are called internet search engines. They work on the principle of looking for keywords in different articles or files all over the World Wide Web. There are also search engines in your own personal computers. Most of the time they are general search engines and they are capable of looking for all sorts of files, from d........ Read More

How Search Engines And Seo Work Together

Nowadays, research and information seeking is commonly done over the Internet. If you wish to know about something, all you have to do is type in the keywords on the search bar, click the button next to it, and then a list of relevant sites that have information connected to your search appears on your screen. Sites that help you do the ‘searching’ are called search engines. Major search engines today include Google, Yahoo!, Live Search by Microsoft (formerly MSN), Askcom (formerly AskJee........ Read More

Search Engine Marketing: In-house Or Outsource?

After recently being involved in recruiting staff for a number of search engine marketing (SEM) and search engine optimisation (SEO) solutions it has become apparent that there is an increasing variation of skill set within the search marketing industry in the UK, as well as an increasing amount of competition, each vying for the best people available in the industry. It has also become noticeable, by monitoring the UK recruitment boards, that many organisations are currently looking to bring........ Read More

What Is Search Engine Optimization?

If you are the owner, operator or manager of an Internet based business enterprise, you likely understand the great importance of drawing customers to your business website. In this regard, you likely have heard of the term search engine optimization. With that said, while you may have heard of search engine optimization, you may not know precisely what is involved in search engine optimization. You may not precisely understand what is involved in search engine optimization. In point of fact, s........ Read More

Links For (search Engine Optimization) Seo - Part 2

In the previous article on this topic, I covered the main types of links you want to get for your site. On the last part, I will clearly state which types of links to stay away from pursuing, and I will further explain some misconceptions about the good types of links. Do not do this to your links. (1) Placing a form on your site and then allowing anyone to add a link to your site using an automated process. If you do not manually approve these links, well, you are asking for “link problem........ Read More

What Is Search Engine Marketing All About?

Simply put, the purpose of search engine marketing is to increase the position of a web site or web page within the search engine result pages. However, search engine marketing is much more complex than the definition gives it credit for being. In reality, search engine marketing encompasses a variety of strategies and techniques, which include: Search Engine Optimization: Search engine optimization (or SEO as it is commonly called) is the process of increasing a web site’s search engine ........ Read More

Affordable Ppc Search Engine Advertising

PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need. However, PPC search engine advertising does not end there. It is important to understand that although PPC search ........ Read More

Top 10 Search Engine Listing And Ranking Tips

There are many companies offering ‘first page ranking’ services guaranteeing top page listing in the major Search Engines for as little as £199, within 3,5,7 days. The problem is the search terms that gain these results are unlikely to allow prospective customers to find your website. For the website www.davidcouplandaccounts.co.uk first page ranking can easily be achieved for the search terms, ’davidcoupland’, ’couplandaccounts’, ‘davidcouplandaccounts’ and ‘www.davidcoupla........ Read More

Search Engine Optimization For Dynamic Websites

What are "Dynamic Websites"? Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when an user triggers an action through that particular page. Here is a sample dynamic URL- http://www.bbc.co.uk/cgi-bin/search/results.pl?q=%22dynamic+websites%22&tab=news&go=homepage As per the above example of www.bbc.co.uk, the dynamic part (i.e. the part) of the URL which changes as per surfer request is the part........ Read More

Search Engine Optimization Techniques For Changing Times

When web masters were unaware of the search engine’s potential in web site promotions, search engine optimization (SEO) was limited to integrating some keywords in the meta tags. Then, those who knew even a little about the impact of search engine queries on page popularity enjoyed unrivaled success in search engine rankings. Those days, getting a good ranking in keyword searches was a breeze and did not require specialized SEO training. However, the times have changed and search engines no........ Read More


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