What Would The Internet Be Without Search Engines?, Part 2
A major impact of search engines has been on internet commerce. Nowadays, internet marketing doesn’t focus on who has the flashiest web site or who has the best prices. Instead, if you are at the top of all of the major search engines (meaning that your site is displayed above the rest when the user searches for a relevant keyword) then you are almost sure to beat out your opponents. So, marketing companies do their best to crack the search algorithms. Every search engine judges sites based on many different factors, each of which is analyzed by their web crawlers. When someone makes a search, the engine displays sites that fulfill more of the factors at the top, where the user is more likely to see them.
The many factors that search engines use to judge sites include the text on the site, the design, the originality of the content, how many other pages link to that site, how many of those links are one-way, and many other factors. People who work in search engine optimization (or SEO) have a detailed understanding of all of the most important factors, and do their best to adjust the client’s website to fulfill more of them. If they succeed, then the web site will show up at the top of the search results, and the client will immediately see an increase in sales. If not, they’ll stay in the lower ranks of the search, and probably never be seen by potential visitors. It has become a cutthroat industry, with hundreds of sites competing for the top ranking in popular keywords such as “insurance” and “casinos”.
For the average person that does research on the internet, shops on the internet, and finds entertainment on the internet, life is a lot different with search engines. They are great for providing instant results no matter what you want, and they are also a proponent for the hugely flourishing internet economy of today.
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