How To Feed Your Local Business With a Steady Diet of Leads From GoogleDo you own a small business and want to increase the number of customers you get from your online marketing efforts? Do you want more Internet generated leads for your business? If so, you must be where your customers are looking for you. That's in the Internet search engines, most notably Google. Online advertising is where you will get the best results, and at the lowest cost as long as you know the right way to do it.If you're #1 in your local market, you get the best leads, the best customers, and the best protection against your competitors vying for the same market share. 97% of consumers start their search for a local business online. Search engines are the number one way people find businesses in their area and, mobile search is on the rise as consumers look for local products and services while on the go. In this book, Kyle Battis and Mike Purvis break down the magic of how a local business can leverage Google's Paid Advertising platform, Google AdWords. Inside these pages you will find a primer on how to use Google AdWords to predictably attract and convert qualified leads from the Internet for your small Business.
Why do I need a teacher when I've got Google? is just one of the challenging, controversial and thought-provoking questions Ian Gilbert poses in his long-awaited follow up to the classic Essential Motivation in the Classroom.
Google Earth is a research, mapping, and cultural exploration tool that puts the whole world in your hands, then hands over the tools to let you build your own world. The uses of Google Earth in academia, in libraries, and across disciplines are endless and each year more innovate research projects are being released. Since its launch, Google Earth has had an enormous impact on the way people think, learn, and work with geographic information. With easy access to spatial and cultural information, and with customizable map features and dynamic presentation tools, Google Earth is an attractive option for anyone wishing to host projects and to share research findings through a common online interface. This easy-to-read, practical guide: -Demonstrates how Google Earth has been used as a resource for research -Showcases library path finders, discovery tools, and collections built with Google Earth -Discusses how Google Earth can be embedded into various library services -Highlights effectives uses of Google Earth in specific-discipline education, and provide step-by-step sample classroom activities -Introduces Google Earth features, data, and map making capabilities -Describes Google Earth-related online resources After reading this guide, librarians will be able to easily integrate Google Earth's many facets into their services and help teachers integrate it into their classrooms. Because so many librarians are educators and subject specialists, they can customize the learning outcomes for students based on the subject being studied. This book presents a cross-disciplinary overview of how Google Earth can be used in research, in teaching and learning, and in other library services like promotion, outreach, reference and very importantly collection and resource exploration and discovery. This comprehensive guide to using Google Earth is for pubic, school, academic, and special libraries serving from the elementary level through adult levels. Although articles have been written about specific subjects and specific library projects, this is the first published that offer a one-stop-shop for utilizing this online product for library-related purposes. Librarians reading this book will gain the Google Earth skills required to be able to not only use it themselves, but also teach others in how to use this online technology.
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