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Successful Seo And Search Marketing In A Week
Learn in a week, what the experts learn in a lifetime.
Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do.
Monday: Learn about your competition and target audience, and organize your website's structure.
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools.
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking.
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks.
Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs.
Saturday: Increase your online presence with search marketing.
About the Author
Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.
The Competitive Consultant
The need to train consultants in superior client-oriented skills will become a key to success in a growing but highly competitive industry. The Competitive Consultant makes an original contribution to this area through an empirically based model of consultancy roles. At the heart of this very practical '1+7' model is the assumption that the role of expert can only be effectively played when seven additional roles have been mastered, because of the complex and uncertain nature of client-consultant processes. This book will be of value to aspiring and practicing consultants and to their trainers.
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